I am a Lead Product Designer with more than 20 years of experience leading and mentoring digital product teams across a wide range of industries. Lately, I've been focused on designing agentic systems and purpose-built interaction patterns that make it easier for people to work with AI and solve complex problems. My job is to empathize with the user, understand the challenges, concept solutions, build prototypes, test, iterate, and deliver. I do all of this to create thoughtful, effective experiences that meet real human needs and drive business outcomes.
My parents still have no idea what I do.
Selected case studies
Essential skills
As a Visionary, I use my insatiable curiosity to learn all aspects of the problem, decide which issues need to be fixed (and in what order) and then create bulletproof solutions.
As a Creative, I am skilled at finding the balance between imagination and logic, developing designs that delight and perform.
As an Organizer, I define design patterns and document components for consistency in both how the product looks and functions.
As a Builder, I create pixel-perfect designs and prototypes that allow for quick answers that identify unknown problems.
